I have been asked by older children about this. My answer remains the same - Santa Claus is absolutely real to those who believe in him. I believe.

The website is functioning in the capacity of Santa's helpers, much like shopping mall photo ops and such.

Of course Santa exists. When you people come to visit Finland, you simply cannot miss the Santa Claus' Village on the Arctic Circle.

Oh and here's a nice little video: http://www.youtube.com/watch?v=HsMvSNCneM8

Thanks to those who shared my link on facebook - we got a few clicks from there.